Birmingham City FC is 70th on a list that ranks the top 92 clubs in England according to their fan engagement. The list was produced by Fan Insights, a fan engagement consultancy. Our low position on the list didn’t surprise me. I don’t understand our owners and I don’t think they understand fans like me, who have questions we want answered.
The impression I have of our owners and top officials at the club is that they feel they have bought the club and therefore have the right to run it without fans asking too many questions on commercially sensitive topics. They think they own the whole club and don’t understand why I feel I also have ownership. It’s true that they own the players, the boardroom and the best seats. I, together with other fans, own the traditions, the history and the passion. We fans are also owners of Blues.
Allegiance to our club is something that is passed from parent to child in families. Of course, we want to win the game we are watching and do well this season. But we also want the club to be here for our children and their children, so we care about its future. We want to know if our club is being run in a financially sustainable manner. We don’t want to become homeless like Coventry City, so we want to know if our stadium is sold to a different company. That’s why we ask questions and want answers.