The Importance Of Communication

27 Jul 2022 | 7 comments

Blues Trust

Paul Richardson and Maxi Lopez.  Inset: Matt Southall

Over the last 10 years or so, Blues fans have suffered from a lack of information from our club. And especially so from the owners who have steadfastly chosen to remain in the shadows and decline all opportunities to engage with supporters. This has led to us raising our concerns publicly, usually by writing open letters, press releases, taking to social media and protesting at games. Although completely understandable when faced with such intransigence, still quite a divisive way of trying to support our club in my view. And an approach that sometimes resulted in shaming on social media and falling out between supporters groups.

We all seem to have forgotten that if we have a concern then we should, in the first instance, ask our club and its owners about it and, reasonably, they should take time to give us an open and honest reply.

For the record, I am supportive of the Richardson and Lopez takeover, and I share their ambitions for our club. However, the proposed appointment of Matt Southall has drawn concern and comment on social media from many fans and commentators. Also, Blues Trust has been warned by our counterparts at the Charlton Athletic Supporters Trust of the issues their club had with him.

So, because I feel we are at the beginning of a new era, I thought we should try to deal with this issue in the ‘old fashioned’ way. The way clubs with togetherness deal with issues. Namely, to raise our concern with the owner, or in this case the soon to be owner, expect an open and honest answer and let fans know what we have been told. We can then decide individually what we think and what our opinions are. We don’t all have to agree on every issue. In fact, that is unlikely. But, so long as we are kept in the loop and communicated with regarding our concerns, then more often than not, it will help us to understand what is going on.

Paul Richardson has said in his recent interviews that his intention is to be transparent and open with supporters. Whilst it is very early in his relationship with Blues fans, I have tested this welcome commitment by raising the concerns expressed about Southall. Paul Richardson was contactable and open to talking about the issue, and happy for me to share the discussion publicly. I report on our conversation below, but please be clear the words are mine and not direct quotes from Paul himself.

Firstly, we talked about why Paul would want to appoint someone with a history of actions and allegations that are below the standard most would expect of a CEO, not least when Blues fans have suffered enough in this regard in the recent past. Paul explained that he has known Southall for 10 years and regards him as a friend as well as a good fit for the work required at Blues. Paul explained that he has heard all sides to the issues widely reported at Charlton, and that like most things they are not as straight forward as reported in the press. However, Paul was clear he was not excusing or ignoring wrongdoing, and this had been the subject of detailed discussions between himself, Maxi Lopez and Southall prior to them making their decision about who they wanted for the job.

We went on to discuss what qualities he sees in Southall and that make him the person he wants for his CEO. Paul explained he needs a strong and at times thick skinned individual who will not shy away from making the difficult decisions that will undoubtedly be required. Additionally, he requires someone with experience of being involved at a very senior level of a football club and who understands the intricacies of the Championship and dealings within the tough and sometimes unscrupulous football environment.

We then talked about how Paul operates. He explained that he considers benefits and risks carefully before making decisions. However, he will quickly realise if he has made a poor decision, openly take responsibility for it and correct it. We also spoke about the business, financial processes and controls that he implements, and discussed how the scenarios reported at Charlton could not go unnoticed within the regime he will implement at Birmingham City.

On a personal level I already had confidence that Paul does as he says and has the best interest of our club at heart. Our recent conversation increased my faith in his motives and left me feeling confident in trusting his judgement on this issue. My view on the Southall question is that Blues Trust should of course monitor the situation going forward, and we will, but with confidence that if concerns do arise Paul will be open to addressing them.

In my view it is refreshing that after so many years of mistrust, it seems we can now look forward to an owner interested in fans views and being told how it is from the horse’s mouth. Sometimes we may not agree with or like what is communicated to us, but getting consideration, transparency and truth from the top is surely all we can ever ask for.

To get back to the point that my expectations of what to expect from the ownership of the club are different now, and that we are at the start of a new era of engagement with Blues supporters, I want to end with this small note. Last week Blues Trust published an article, “A New Era Dawns”, as news of the proposed takeover broke with contracts having been exchanged. The article was supportive of the Richardson and Lopez takeover, but also contained the Trust’s expectations of the new owners. Following the appearance of that article, Paul contacted me as Chair of the Trust to assure me that he will get answers to us within days. I explained we were not expecting an immediate reaction, and we agreed that we would be happy to receive the answers and what was planned for our club after completion following EFL approval.  And all being well, at a fans forum for everyone to hear. Blues Trust had previously asked these questions in the media for many years, but without any acknowledgement or response.

Going forward it looks like we can now expect to be able to raise questions and concerns directly with the club and get answers to share with fans. In my view that is a much better way for all concerned than shaming on social media.

Cliff Horrocks


Blues Trust


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  1. glyn rees

    Has Southall agreed to an interview with Almjir? He would certainly ask the pertinent questions, if not why not. Is he too frightened the truth will come out?

    • John

      Why agree to an interview with almajir? And after almajir, who else wants to interview him? He is responsible to Richardson & Lopez, and BCFC, and it is up to them to be interviewed to answer questions as to why he has been/will be appointed. As Richardson answered questions re Southall to Cliff Horrocks above. KRO

  2. Ian Newton

    so what role is Ian Dutton doing he has done well since he was put in charge

  3. rp

    All sounds very positive, particularly given the last decade

  4. Brian Salisbury

    It’s good that the Blues Trust is making contact with the owners and that they’re communicating the answers back to the supporters. Let’s hope that can be built upon if and when legislation is introduced which will enable football fans to have input into the decision making process.
    Given his previous record their are serious doubts in my mind about the appointment of Southall as CEO and being a friend of the owner is not a good enough qualification for him being chosen. Hopefully my fears will be unfounded but I can see it may result in a future fall out with fans given that the CEO is the person who will be running the club on a day to day basis and making decisions which may be not to our liking. Only time will tell!
    Meanwhile Blues Trust keep up the good work it’s much appreciated.

  5. John

    It would be good if Blues supporters could welcome Richardson & Lopez taking this stake, which also, according to Richardson, gives them full control in decision making etc in the football club. At least we might get people over BCFC that are interested in taking the Club forward – at long last.

    The current owners have never had any interest in the football club, only in their precious HKSE listing and the various shenanigans they get up to in Cambodia (wonder what that could possibly be?).

    Onwards and upwards. Keep the faith. KRO

  6. james mcgrogan

    A sigh of relief about this take over.If the devil himself was appointed CEO Ive a feeling it would still be ok over some chinese gentlemen we never see or hear from.One minor problem are the EFL who seem to think they have all the time in the world checking this takeover with a possible “Its only Birmingham City”and then they push us to the bottom of the pile.Perhaps we should blame EFL for our predicament ie did they do a proper job in the checks for the chinese triad type owners we have at the moment.I am forever grateful to the Davids for buying us and putting pride back into BCFC I only hope that Richardson & Lopez do the same


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